![]() ![]() ![]() I had just about given up, then I got Deer Drive.ĭeer Drive is lots of fun. And a few have mechanical problems… like aiming systems that don’t work. And I’ve looked at some of the other shooting games on the Wii, and most of them seem to have the same problem. The main challenge is not to die of old age before bagging your first deer. I hated it… it wasn’t about shooting, it was a slow and hard to control simulation, where you walk through the pixel forest forever, and only get a shot off every now-and-then. Top customer review: “When we got a Wii the first game I bought was Cabala’s. So how did Mastiff succeed here, where many others have failed to make an impact? Let’s look at some of Mastiff’s efforts in the genre, compared to its competition. And yet Mastiff has managed to remain consistently successful across multiple releases, and has published hit after hit for the Wii. It’s especially popular on the Nintendo Wii, which hosts dozens of hunting and fishing games, along with countless related peripherals. The hunting genre, despite its almost complete lack of mainstream media coverage, is a surprisingly popular niche. For Mastiff, this is a major victory, considering that sales of its previous releases were often modest at best.īy all means, Deer Drive should have been lost in the shadow of its competition. In a press release issued in September, Mastiff noted that its budget-priced Wii hunting game Deer Drive had sold more than 400,000 units in North America since its launch in 2008. It was only when Mastiff applied its business sense to a more competitive genre that it found major sales success, however. The majority of its published works met with praise from fans in each game’s respective genre, and many won critical acclaim as well. Mastiff showed canny discretion in the games it chose to localize. “Niche” does not even begin to describe Mastiff’s interests, in other words. Pump It Up Exceed was released at retail bundled with a unique dance mat peripheral, adding even greater expense to the venture. In a brave move at the height of its publishing days for the PlayStation 2, Mastiff even went as far as to buy the international licensing rights for dozens of Korean pop songs for inclusion in Pump it Up Exceed, a multiplatform dance game. WII DEER DRIVE WITH GUN PSPSome of its more notable localizations include Nippon Ichi’s strategy-RPG La Pucelle: Tactics, Namco’s rhythm-action game Technic Beat, and Falcom’s PSP action-RPG Gurumin. Based in Japan, it started out as a North American publisher of limited-appeal Japanese games. Mastiff is an odd little company with an interesting success story. ![]()
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